Len Masterman

Len Masterman said, "Tomorrow's world, in fact, will be increasingly domintated by mass media and communications technologies. I like this alot and it's already happing and will keep getting stronger."

He teaches us about why we study media literacy. He says our Media saturation is television because it's not only media medium that accounts for media saturation. When one considers pop music, radio, newspapers, magazines, computers and video games in addition to TV we are exposed to more mass media messages in one day than out grandparents were in a month.

He also says the media tries to predispose people not to just buy certain deterergents, cars, or asprin, but to simply buy.